RFID and Privacy: What You Need to Tell Your Customers and the Media

Feb 03, 2013Having a communication strategy in place is key for retailers and apparel manufacturers to consider as they move to item-level tagging. RFID technologies are different from other supply chain applications, in that the most successful deployments include a communications strategy that both addresses public privacy concerns and fits into your brand-marketing plans. This interactive discussion will provide audience members with strategies and tactics to...