Totvs Presents RFID and IoT Solutions at New Showroom

By Edson Perin

At its new headquarters, the Brazilian firm presents radio frequency identification and Internet of Things systems for companies of any size.


Totvs, a Brazilian multinational firm that provides business solutions to companies of all sizes, has introduced its new solutions showroom at the company’s new headquarters in São Paulo. The newly opened building, in addition to being more suited to Totvs’s growth plans, shows how innovation and technology can be used in business, the firm reports, with use experiences and examples of impact on business productivity.

In order for its solutions to be experienced in practice, Totvs has created for its clients and prospects the Sensational Experiences Space. The showroom contains multiple visual environments that demonstrate its technology for different segments, based on radio frequency identification (RFID) and the Internet of Things (IoT).

The Sensational Experiences Space

The space is divided between supply chain (agroindustry, manufacturing and logistics), consumer (fashion, food services, supermarket and emporium), health care, and professional services (education, construction projects, hospitality, services and legal). In the center of the room, a 70-inch touchscreen interactive table depicts the city of Totvs in 3D, with graphic simulations, videos and demos of all vertical markets in which the company operates.

The supply chain area includes agribusiness, with technologies focused on data-collection concepts in the field; pest and disease control; the real-time management of machinery and input applications; and the use of strategic planning and management by maps and indicators. Several steps rely on RFID technology, which is used for sensing and tracking purposes.

In advanced manufacturing, strongly based on the IoT concept of Industry 4.0, the production of a 3D printer product is displayed, with a collaborative robot assisting processes on an assembly line, integrated with monitors that show the order of production in real time, with control and automation of the factory floor. Next, for Logistics 4.0, the processes of shipment and loading through RFID data collectors, with 100 percent automation, take place—with cargo arrangement for travel taking into account product fragility and delivery routes.

“Many talk about usage experiences,” says Gustavo Bastos, Totvs’s VP of supply chain, “but today, Totvs consolidates a unique and totally differentiated space, materializing all its discourse of digital transformation, so that the technological innovations can be experienced in practice, to demonstrate the company’s breadth of service and how areas complement each other. Now, companies can truly see and test all the benefits of these advancements to business.”

The journey in the Sensational Experiences Space begins with the complete cycle of agribusiness: from production planning through practical processes, to the management of activities and resources, to innovative ways of performing phytosanitary control, to logistics and reception. The demo focuses on efficiency and productivity, as well as industrial processing and maintenance.

Interactive projection technologies are on display, demonstrating the entire center of agricultural operations and the use of drones for the analysis of pest and disease images in the field. The IoT concept can be applied in the field, the company explains, to control such factors as soil moisture, irrigation and cultivation. Totvs also shows studies involving its Carol artificial intelligence platform, which provides a business with analysis and recommendations.

Totvs’s Gustavo Bastos

Mobility is treated as a decisive factor for factory floor productivity with tablets and mobile devices. Production planning is vital in advanced manufacturing, according to Totvs, because of product variations, small batches and orders made directly by end customers. This area, the company notes, needs to be more agile and efficient.

In addition, such elements as collaborative robots, 3D printers, intelligent conveyor belts, sensors, readers and RFID antennas integrated with factory floor solutions and logistics systems are fundamental to creating a clear production process featuring interaction between machines, individuals and systems. RFID tags ensure the traceability of products and control of processes.

With Logistics 4.0, all incoming and warehousing processes are automated, including the control of courtyards and ports, and the RFID collector becomes a protagonist in conference activities. Totvs’s Commercial Cockpit solution innovates with regard to customer relationship management, since it allows visualizing from demand generation, prospecting, strategic planning, sales generation and sales performance analysis.

The logistics area allows a 3D view of cargo for the best arrangement of goods, according to product fragility and the route of delivery. The company’s SmartAnalytics application will also be demonstrated, with company information displayed on dynamic and intuitive dashboards, stored 100 percent in the cloud and, therefore, available to logistics managers at any place and time.