The Secrets of Their Success

By Jim Morrison

Companies that are tagging goods for retailers—and Wal-Mart's Simon Langford—reveal how to turn an RFID mandate into a competitive advantage.

Two and a half years ago, Howard Stockdale, chief information officer for Beaver Street Fisheries, knew nothing about radio frequency identification when his boss came to him with the news that Wal-Mart was requiring its top 100 suppliers to implement RFID technology. The Jacksonville, Fla., frozen-seafood dealer wasn't among the top 100 companies that needed to tag pallets and cases by January 2005, nor was Wal-Mart the company's largest account. It...

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