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Smart Strategies for Finding Potential Buyers and Converting Them Into Customers

Sample chart: John Hull


  • The technology adoption life cycle
  • Has your company deployed an RFID system, or does it plan to do so within the next 67 months?
  • How much time elapsed between when you began researching RFID and when you deployed or plan to deploy?
  • How did your company become interested in RFID technology?
  • Adoption trends by industry
  • Where RFID technology buyers live
  • RFID Journal readership by industry
  • Size of end-user companies, by number of employees
  • Individuals involved in RFID purchasing decisions, broken down by functional area
  • Does your company have a team responsible for RFID?
  • How are RFID purchasing decisions made?
  • Applications in which end users are interested
  • Potential market size today
  • Which types of events have you attended in the past three years?
  • How did you personally get involved in RFID at your company?
  • How do you or the people within your company responsible for making RFID decisions obtain information about the technology?
  • Where technology buyers get information
  • Moore's theory in a nutshell

Sample chart: John Hull

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