Smart Packaging Plays a Key Role for Brands and as a Marketing Tool

By Edson Perin

At a recent AIPIA Summit, speakers explained how investing can help companies to regain manufacturing power, and why labels and boxes can serve as powerful media for businesses and thus enhance customer relationships.

Increasingly, products are being made available for sale through e-commerce and by companies with little to no relationship with manufacturers. This conclusion was presented by Michael Elias, the chief revenue officer of Evrythng, at the recent AIPIA Summit China conference. Elias explained that, more than the already important gains in asset tracking, anticounterfeiting, sustainability and customer experience improvement, investing in smart and inte...

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