Dec 06, 2004Demand in 2002 for AM General's Hummer H2—a sport utility version of the 4-wheel drive vehicle popular with the U.S. Armed Forces—was so strong the company was struggling to keep pace. It was a good problem to have, but a problem nonetheless. The company needed to boost production by 25 percent, but its factory, built in a joint venture with General Motors, was designed to operate more efficiently than conventional auto plants. That meant less in...
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