RFID Revs Up Hummer Plant

By Elizabeth Wasserman

AM General needed to boost production of its Hummer H2 to meet demand, but its manufacturing facility had limited space for parts. The automaker turned to RFID to keep the plant humming.

Demand in 2002 for AM General's Hummer H2—a sport utility version of the 4-wheel drive vehicle popular with the U.S. Armed Forces—was so strong the company was struggling to keep pace. It was a good problem to have, but a problem nonetheless. The company needed to boost production by 25 percent, but its factory, built in a joint venture with General Motors, was designed to operate more efficiently than conventional auto plants. That meant less in...

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