RFID in High Tech 2012 to Highlight Ways to Reduce Data-Center Energy Costs

Sep 27, 2012RFID Journal announced today that founder and editor Mark Roberti will present a session at the RFID in High Tech conference and exhibition regarding radio frequency identification's role in reducing data-center energy costs. The session will highlight several successful deployments and provide information about technology providers that offer solutions designed for this specific application. The conference will be held on Oct. 11-12, 2012, at the Crowne Plaza San Jose-Silicon Valley, located in Milpitas, Calif.

"The New York Times recently highlighted the growing problem of data-center energy consumption and the enormous amount of energy that can be wasted," Roberti says. "RFID can't eliminate the problem, but it can reduce the energy wasted in cooling a data center. That's good for the environment, and can reduce costs for companies operating data centers."

RFID in High Tech, which is focused on RFID applications in the high-tech sector, will bring together leading and potential end users, as well as vendors looking to learn about the benefits that the technology can provide for their operations. What's more, the leading providers of RFID hardware, software and services will be there to demonstrate their latest solutions.

Maryanne Flynn, Cisco Systems' director of operations, will explain how her company is benefiting from tracking IT assets via RFID (see Cisco Tracks IT Assets Via RFID and Cisco's Business-Driven RFID Strategy). The technology allows Cisco to quickly identify and locate individual servers, storage devices and other assets. Conference attendees will hear how the firm has reduced the amount of time required for workers to conduct inventory counts, and learn about the additional benefits that it achieves from using the system.

Shahrokh Shahidzadeh, Intel's senior principal technologist, will present a session focused on the future of consumer electronics. Intel is actively exploring the use of embedded ultrahigh-frequency (UHF) passive RFID tags to revolutionize and advance the electronics industry (see A New Tool for Electronics Companies). Embedded RFID tags will deliver new capabilities and benefits to electronics manufacturers, retailers, corporate IT departments and service providers. Attendees will learn about Intel's progress and its plans for this year, and obtain a glimpse into RFID's future in electronics.

The conference will also feature Fast Track RFID Applications Developers Training on Oct. 12. This instructor-led course, offered as part of RFID4U's Fast Track series, teaches software application developers how to build the next generation of rich, interactive RFID applications for passive UHF RFID readers and peripherals. The course, a combination of lecture and hands-on lab exercises, will present various ways in which to programmatically control fixed and handheld RFID readers, printers and general-purpose input/output (GPIO) devices—either directly, or via Open Process Control (OPC) servers. Participants will develop a working understanding of proven methodologies, based on best practices, industry-proven processes and the instructor's practical experiences.

More information is available at the RFID in High Tech Web site, or via e-mail
(hightech@rfidjournal.com) or telephone (631-249-4960).