- RFID's Consumer Benefits
You'd never know it from the press coverage, but RFID offers many consumer benefits.
- Sex, Lies and RFID
Misinformation about RFID fuels paranoia and plays into the hands of those who oppose the technology.
- A Setback for RFID?
Some press reports suggest that the Benetton situation could hurt the RFID industry. Nothing could be further from the truth.
- European Power
If European companies are going to continue leading the adoption of RFID, the EU needs to change its regulations on UHF readers.
- Getting IT Right
RFID systems will present some unique challenges for corporate IT departments.
- The Wal-Mart Factor
Because of its size, Wal-Mart will have a major effect on how RFID technology is adopted.
- Getting to 0HIO
RFID leads to "zero human involvement operations," which may actually boost productivity.
- One-to-One Reality
RFID will create an extraordinary new opportunity to market to consumers while they shop.
- Our Stand on Standards
RFID Journal is now and has always been a strong supporter of open RFID standards.
- Inklings of the Future
Using conductive inks to print RFID antennas opens up a whole new world of possibilities.
- The End of Cynicism
Many business executives are skeptical about RFID, but honest reporting can change that.
- Informed Debate
Readers share some of their enlightened views on the privacy issue.
- Fear of Big Brother
As more people learn about the potential for using RFID to track purchases, privacy concerns are growing.
- Now the Hard Part
Despite all of the excitement about low-cost RFID tags, the biggest challenge is creating the IT infrastructure.
- Retail's Anthrax Syndrome
Just as the American people have become complacent about another anthrax attack, retailers have become complacent about Wal-Mart using technology to crush them.