And would you describe the market as being fragmented?
Yes, the RFID market is, indeed, very fragmented. So with the exception of a few big players, such as Motorola Solutions, Impinj, Avery Dennison, Smartrac and a few others, each company has only a very small slice of the market. Most RFID firms would not even appear on market-share studies, in fact.
—Mark Roberti, Founder and Editor, RFID Journal