How Will COVID-19 Affect Retail RFID Strategies?

By cindy Braun

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Ask The ExpertsCategory: QuestionsHow Will COVID-19 Affect Retail RFID Strategies?
cindy Braun asked 3 months ago
How do you think the pandemic will change the strategies of retailers, brands and manufacturers, and how will it affect data sharing throughout the end-to-end supply chain?

—Cindy

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Cindy,

I believe some retailers that understand the value radio frequency identification delivers will increase their investments in the technology, because RFID better enables companies to manage inventory levels.

COVID-19 quickly pushed many customers to buy online for home delivery. or to buy online for pickup at a local store. This put a lot of pressure on supply chains, as most retailers struggled to fulfill online orders. In adopting RFID, companies can attain greater supply chain visibility and become more able to respond to disruptions, like those caused by COVID-19.

On the other hand, there may be a few retailers that end up abandoning their RFID projects, simply because they have been pushed to the brink of bankruptcy by the pandemic.

Yours,

Mark Roberti
Founder and Editor

RFID Journal

 

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