How Can I Combine Social Media and Radio Frequency Identification?

By RFID Journal

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Ask The ExpertsHow Can I Combine Social Media and Radio Frequency Identification?
RFID Journal Staff asked 10 years ago

What do I need to do in order to carry out an RFID social-media event with check-in, "like" and photo-sharing options?

—Name withheld


Typically, events will distribute Near Field Communication NFC wristbands, though you can use other types of high-frequency (HF) transponders, or even high-frequency (UHF) tags. You will also need kiosks with the appropriate type of RFID reader, based on the type of transponders being used.

As for software, you will require an application to associate the unique serial number in an RFID transponder with a specific individual and his or her social-media site credentials. You will also need an application programming interface (API) that will allow the tag read to trigger an automatic login to Facebook or another social-media site.

Typically, companies allow you to check in and then swipe your transponder at a particular reader in order to trigger a "like." For photos, you would normally set up a kiosk enabling users to swipe their transponder and then pose for a picture, which is automatically uploaded to the event Facebook page.

We have published a number of articles about how RFID is being used with social-media sites. Here are a few of them:

The New 'It' Tool for Branding Products and Services

Companies are turning to RFID to engage consumers via social media and interactive ads and promotions.

Nissan Europe Uses RFID-enabled Social Media to Drive Consumer Interest

Passive UHF RFID technology provided by Dwinq has enabled Nissan fans at motor shows and other events to link pictures, "likes" and other media on Facebook and Twitter.

RFID-Enhanced Social Media

Attendees at next month's RFID Journal LIVE! conference will learn how companies are employing radio frequency identification to link real-world marketing events to Facebook and other social-media sites, and experience for themselves how the technology works.

Liquid Lemon Links South Africans to Social Media

The company offers RFID-based solutions in South Africa that enable users to share photos and "likes" via Facebook, Twitter and similar sites; clients include Sunglass Hut.

Vail Resorts Links RFID With Social Media

Visitors to the company's ski mountains this season can use their RFID-enabled lift tickets to connect with each other via social-media tools, and also track their ski or snowboard metrics over the Internet.

Dwinq's RFID Solution Helps Lexus Reach Social Media During U.S. Open

During three events at this year's U.S. Open golf championship, luxury-car maker Lexus leveraged an RFID-enabled solution from Dwinq to let attendees interact, play online games and watch videos on Facebook, Twitter, YouTube and other social-media sites.

—Mark Roberti, Founder and Editor, RFID Journal

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