Can We Market Our Surface Acoustic Wave Products at RFID Journal?

By RFID Journal

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Ask The ExpertsCan We Market Our Surface Acoustic Wave Products at RFID Journal?
RFID Journal Staff asked 5 years ago

We manufacture SAW-based RFID systems for different applications. Can we write about it for RFID Journal? How would we begin this procedure? Can you advise us where can we find customers for our RFID solutions (passive 2.4 GHz tags and readers)?

—Name withheld

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We have hundreds of thousands of visitors interested in RFID solutions coming to the RFID Journal website to research radio frequency identification, so you are smart to reach out to us. If you have news, such as a new product or a new customer deployment, you can e-mail editor@rfidjournal.com. If our editorial team finds the news interesting, we will write an article about it.

You can also advertise cost-effectively on rfidjournal.com. I would not advocate marketing surface acoustic wave tags and readers, however. Most of our readers probably have no idea what SAW technology is and how it differs from conventional RFID systems, such as passive ultrahigh-frequency (UHF) technology. Rather, I would advocate picking one or two applications for which your tags and readers can deliver benefits and target RFID Journal’s readers who are focused on those applications.

You could spend as little as $500 to hit dozens of end users that are precisely the people you are interested in reaching.

—Mark Roberti, Founder and Editor, RFID Journal

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