Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Extracting New Value from Old Printers

HP Brazil is leveraging the RFID information in its tagged ink-jet printers to recycle plastics.
By Jennifer Zaino
Jun 01, 2012—Electronics manufacturers that implement green strategies for recycling their products, so potentially toxic components don't end up in landfills, can have a huge impact on the environment and people's health. That's a message Hewlett-Packard (HP) has taken to heart. The company's corporate-wide commitment to recycling and reuse has led the manufacturer to recover more than 2.3 billion pounds of products since 1987.

To do its part, HP Brazil, in 2009, set up drop-off centers around the country, where customers could return ink-jet printers for recycling. The following year, it established the SmartWaste project, to leverage the RFID infrastructure it deployed to track printers using passive ultrahigh-frequency tags with Electronic Product Codes (HP Brazil won the 2007 RFID Journal Award for Best Implementation for tracking printers through production and distribution; see Keeping Tabs on Printers). The goal was to use the tag information to manage reverse logistics for end-of-life products. "We realized we had enough tagged printers in the market to use them," says Marcelo Pandini, HP Brazil's country operations manager.

HP Brazil doesn't need to have employees stationed at the recycling center to monitor the process. (Photo courtesy HP Brazil)

The forward-thinking company also believed the RFID-based recycling program would support compliance with the Brazilian government's National Solid Waste Policy (PNRS) legislation, enacted in August 2010, which makes electronics manufacturers responsible for collecting products and packages that can be reused. Brazilian officials estimate it will take four years until the legislation is enforced, and there are no mandates about what technology, if any, should be used to control the process, Pandini says. But thanks to RFID, HP Brazil is prepared to share recycling information with the government. "I think using a standard like EPC that already exists and is controlled by a nonprofit like GS1 could be one good option [for managing the recycling program]," he says.

Meanwhile, HP Brazil has been taking advantage of the valuable tag information on each printer. From July 2011, when the company implemented the SmartWaste solution, to the end of February 2012, it has collected 35 tons of plastics for reuse. The EPC and serial numbers on each tag link to a database with a wealth of information about each printer, including its recyclable materials, the majority of which are acrylonitrile butadiene styrene (ABS) and high-impact polystyrene (HIP) plastics.

"Our principle in recycling is to reintroduce such material into our supply chain again," for use in new printer products, Pandini says. "To do that, we need more information control about what comes back with what we are recycling."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,229 words and 3 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco