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RFID Journal LIVE! LatAm 2011 Report

RFID Journal's second annual event for Latin America showcased leading end users presenting powerful educational case studies. View the presentations from the event.
Jan 02, 2012—Companies and organizations across all industries in Latin America are deploying radio frequency identification technologies to track assets, manage inventories, improve customer service and more (see RFID Heats Up in Latin America). The RFID Journal LIVE! Latin America (LatAm) 2011 conference and exhibition showcased end users presenting educational case studies to help businesses achieve that goal. These sessions, offered both in English and in Spanish, highlighted how companies across the region are achieving benefits from RFID, by using the technology to improve their operations and bottom line.

LIVE! LatAm 2011, held on Nov. 29-30, 2011, at the Centro Banamex, in Mexico City, Mexico, was produced by RFID Journal in partnership with LOGyCA, a Colombian firm that provides consulting, training and research in the logistics and supply chain sectors. The event
follows last year's inaugural conference for this region, held in Bogotá, Colombia (see RFID Journal LIVE! LatAm 2010 Report and Latin America Gets Serious About RFID). Approximately 175 visitors attended this year's event, which featured end users and solutions providers educating companies and organizations about how RFID can improve the way they do business. Those in attendance had the opportunity to view demonstrations of the latest innovations, network with leading RFID solutions providers and learn how the technology can be used to solve tough business problems.


Andrés Felipe Murillo Rengifo, Colcafé S.A.S.

Recordings of the presentations are now available in RFID Journal's online video library. Links to videos of the conference sessions are provided on the following pages, along with PDFs of the slides used in those presentations. Note that not all speakers have granted permission to have their presentations and/or slides archived.

The conference opened with RFID Journal University, RFID Journal's most popular preconference offering. This seminar, presented by Mark Roberti, RFID Journal's founder and editor, is designed to provide those new to RFID with the foundational knowledge necessary to begin understanding how the technology can be applied to solve specific business problems, to choose the right option for a particular application and to select the right vendors to achieve a successful outcome.

Real-World Considerations
Building an RFID Business Case


Monika Biringer, Common People
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