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Brazil's Valdac Turns to RFID for Style and Savings

The technology proves to be the perfect match for a new fashion store model.
By John Edwards
Oct 03, 2011

It's no secret that Brazilians like to dress fashionably. But well-dressed Brazilians also like to receive fair value for their purchases.

These two key points have not been lost on Valdac Group, a São Paulo-based fashion retailer that operates more than 100 stores throughout Brazil, including the Crawford and Siberian chains. Last year, Valdac decided to launch a new retail brand—Memove—with the goal of offering young fashionistas a trendy shopping venue featuring smart, yet bargain-priced apparel. To maximize efficiency, contain costs and provide a stylish shopping experience, Memove stores are designed according to a minimalist, tech-inspired model. "The store concept is simplicity," explains Mario Bisordi, Memove's chief merchandising officer. "The operation is very cheap and quick." The first Memove store is scheduled to open in September of this year.

RFID perfectly matches Memove's high-concept model, Bisordi says. The technology will help the chain streamline operations, reduce employee and process costs, track and monitor inventory, and provide insight into sales trends. Additionally, by bringing RFID-enabled services directly to shoppers, the retailer will be able to differentiate itself from its competitors in the cutthroat Brazilian fashion retail market. "The RFID solution allows us to offer to the consumer information about products, fashion information and details on where in the store products can be found," he states. "We believe it will surprise them, and distinguish us in the retail market."

All Memove stores opening this year will include RFID-based point-of-sale (POS) systems, enabling shoppers to quickly complete purchases without interacting with a shop assistant. "The customers can buy for themselves," Bisordi says. "This is a big novelty in fashion retail in Brazil." Conventional checkout stations will also be available for patrons uncomfortable using automated technology, or who have questions or require assistance.

Beginning next year, Memove plans to deploy additional RFID sales-floor services. "The relationship with the customers will increase a lot in 2012/2013," Bisordi hints. "But I can't tell you our plans now."

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