Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID for WHAT? 101 Innovative Ways to Use Radio Frequency Identification—Part 7: Enhancing the Customer Experience

Retail applications that boost sales.
By John Edwards
Aug 01, 2011Presented below is part seven of an 11-part series examining the use of radio frequency identification for unexpected applications. In this chapter, we consider RFID's use in the customer-service industry.

56. Mirror, Mirror on the Wall
Several high-end apparel retailers—including Mi-Tu in Hong Kong, Industry Standard in Columbus, Ohio, and Nick Tentis Living Retail Theatre in London—have introduced "magic mirrors." The RFID-enabled mirror reads the tags on clothing shoppers are trying on, and then displays product information, such as available sizes and colors in stock, and appropriate accessories. (See Hong Kong Shoppers Use RFID-Enabled Mirror to See What They Want, Magicmirror Could Assist Retail Customers, To Glimpse RFID's Future Down Under, Gaze Into the EPCmagic Mirror and Disney Gets It.)

57. Window Shopping
Krause Outlet, a German retailer, operates a 24-hour automated fashion show in store windows. High-end articles of clothing move on automated hanging racks. As each tagged garment reaches the window, the rack stops and turns that item around 180 degrees. A nearby RFID interrogator reads the tag attached to the garment and displays information about the item on a computer screen in the store window. Customers can use their mobile phones to call an automated hotline to purchase the item or put it on hold. (See Krause Outlet Takes Window-Shopping to the Ultimate Level.)

58. Smart Supermarket Carts
Shopping wagons equipped with RFID devices can communicate with readers or tags installed throughout a grocery store. Some carts, such as those used at a supermarket in Park City, Utah, provide customers with coupons, prizes and promotional materials. Other carts draw maps to show shoppers quick routes to items they can't find. (See Mobile RFID Device for Shoppers Boosts Store Sales and Spotlight on Five Hot Apps.)

59. An Out-of-Store Experience
Shoppers at Fly London, an upscale shoe and accessory retailer in Lisbon, Portugal, can see how they'll look wearing the merchandise on the busy streets of Tokyo, London or New York. The store features an RFID-enabled floor that reads the tagged shoes a customer is wearing and instructs a video system to display her image on a flat screen. The virtual trip is fun for customers, and the RFID system helps the company avoid out-of-stocks. (See Fly London Uses RFID to Manage Inventory, and Take Customers Around the World.)
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,357 words and 4 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations