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RFID for WHAT? 101 Innovative Ways to Use Radio Frequency Identification—Part 6: Networking

It's all about business and personal connections.
By John Edwards
Aug 01, 2011Presented below is part six of an 11-part series examining the use of radio frequency identification for unexpected applications. In this chapter, we consider RFID's use in the area of networking.

47. Connecting Marathoners and Supporters
Many racing organizations use RFID to keep track of runners and their times. The New York City Marathon is taking this service a step further. When tagged runners pass RFID readers along the 26.2-mile course, they can see and hear their family and friends rooting for them on a 20-foot LED screen. (See ASICS Uses RFID to Inspire Marathon Runners.)

48. Getting the Scoop on Ice Cream
Izzy's Ice Cream Café, which prepares small batches of artisan varieties, has loyal customers, many of whom want to know when their favorite flavors become available. So the St. Paul, Minn., store RFID-tags ice-cream containers before they are placed in the display case, which is equipped with RFID readers. The system updates the store's menu sign in near real time—and alerts customers on the company's Web page, Facebook and Twitter. (See RFID Finds Flavor at Izzy's Ice Cream Shop.)

49. Sharing Skiing Success
Vail Resorts incorporated RFID technology into its ticketing system, to make it easier for the company to check lift tickets at base-area chairlifts across its five resorts. Now, visitors can use the RFID system to track the vertical feet they skied or snowboarded—and share their statistics with friends on Facebook and Twitter. (See Vail Resorts Links RFID With Social Media.)
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