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RFID Journal LIVE! 2011 Report, Part 1

Approximately 2,500 industry professionals gathered in April at RFID Journal's ninth annual conference and exhibition, to learn from organizations using RFID to improve their operations. View the presentations from the event's keynotes, general sessions and preconference seminars, as well as the RFID Journal Awards.
May 09, 2011—Companies in many industries are working to reduce costs, boost efficiencies and enhance customer service using radio frequency identification. At RFID Journal LIVE! 2011RFID Journal's ninth annual conference and exhibition, held last month in Orlando, Fla.—visitors attended presentations from leading end-user businesses and organizations regarding new applications for RFID, in order to learn how to overcome implementation challenges and achieve business benefits.

This year's LIVE! event featured five industry-specific conference tracks (Aviation/Aerospace, Defense/Security, Health Care/Pharmaceutical, Manufacturing/Operations and Retail/Apparel), three level-of-expertise tracks (How to Deploy RFID, Supply Chain/Logistics, and Visibility and Traceability), and two co-located events (IEEE RFID 1011 and The Internet of Things). What's more, the conference provided two live demonstrations: the GS1 US RFID Apparel Demo and RFID-Enabled Supply Chains (see RFID Journal LIVE! 2011 to Feature Live, End-to-End Apparel Supply Chain Demo and Interoperability Is Possible).

RFID wasn't just the main topic of LIVE! 2011—it was also widely put into use at the conference. Attendees' badges contained Near Field Communication (NFC) transponders, encoded with their information. Exhibitors were equipped with smartphones containing a built-in NFC reader, enabling the vendors to capture that data as visitors entered their booths (see NFC Used by Exhibitors at RFID Journal LIVE! 2011).

What's more, those in attendance were able to connect with their Facebook accounts in real time, simply by swiping their RFID-enabled badges at "Like" and "Check-in" kiosks. And they could also take pictures of themselves and their colleagues in the exhibit hall, and those photos were automatically posted to their Facebook pages (see RFID Journal LIVE! to Let Attendees Use RFID to Share Experiences Via Facebook).

Recordings of the event's speaker presentations are now available in RFID Journal's online video library. Links to videos of the conference's keynotes, general sessions, preconference seminars and RFID Journal Award nominees are provided below and on the following pages, along with PDFs of the slides used in those presentations. (Not all of the speakers have granted permission to have their presentations and/or slides archived.) Videos and PDFs from the main conference-track presentations, as well as solution-provider sessions, the RFID in Apparel Workshop and a co-located event, The Internet of Things, will be spotlighted in Part 2 of this report, to be featured next week.

Keynote Presentations

Where Do We Go From Here: The Future of RFID Technology
Speaker: Jack Farrell, VP and General Manager, Avery-Dennison

DOD's End-to-End Supply Chain Management Strategy
Speaker: Paul Peters, Deputy Assistant Secretary of Defense for Supply
(See: DOD Redoubles Its Efforts to Lower Costs Via RFID)

From Innovation to Solutions—Expanding the Application of RFID
Speaker: Gene Delaney, Executive VP, Motorola Solutions
View the video.

General Sessions

Lessons Learned From Experienced End Users
Moderator: Mark Roberti, Founder and Editor, RFID Journal | Panelists: Mike Haley, Technology Consultant, Chief Technology Office, BP; Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus; Kathy Smith, Special Assistant for Customer Support, Supply Chain Integration, U.S. Department of Defense
View the video.

Moving the Industry Forward: The Item-Level RFID Initiative
Moderator: Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University | Panelists: Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores; Steve Karrmann, Director, Supply Chain, EDI and RFID Supplier Support, JCPenney Co.; Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's; Pam Sweeney, Senior VP of Logistics Systems, Macy's
View the video.
(See also: Major Retailers, Industry Groups Launch Item-Level RFID Guidelines Initiative, Item-Level RFID Initiative Could Be a Game Changer and Item Level RFID Initiative Focuses on Supplier Benefits)
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