Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Fishy Business: RFID Automates Seafood Outlets

Sweden's Laxbutiken takes dining self-service to a new level at its LAXoMAT food stores.
By John Edwards
Mar 21, 2011—If you visit any of the four LAXoMAT food shops located within an hour's drive of Heberg, in southwestern Sweden, you'll see plenty of fish, but not that many people. In fact, it's possible you may be the only person inside the self-serve store. That's because each LAXoMAT outlet is fully automated with radio frequency identification technology, so there are no greeters, sales clerks or stock crew to get between you and your food.

The LAXoMAT concept was developed by Laxbutiken, a family-run seafood restaurant chain and food-service firm based in Heberg, and Effective Shop Charge Systems (ESCS), the company's retail automation affiliate, headquartered in Falkenberg, Sweden. Niklas Hild, a sales and marketing consultant to Laxbutiken and ESCS, says the automated stores arose out of Laxbutiken's desire to generate sales during the hours its restaurants, located along a busy tourist route, were closed.


A customer gains entry to the shop by swiping a major credit card at the door.

"Tourist buses from places like Germany would stop by the restaurants late in the day, and the people couldn't buy anything because the restaurants were closed," Hild explains. "Whatever closing hour the restaurants had, it seemed there was always a bus arriving 15 minutes later."

While 24-7 restaurant service was not a financially viable option, Laxibutiken realized it could serve hungry tourists, while also capturing otherwise lost sales, by creating a self-service food store offering a variety of ready-to-eat specialty dishes. "Laxbutiken got the idea, let people help themselves," Hild says. Besides tourists, the shops also cater to police, firefighters, ambulance drivers and other local shift workers. "They come back over and over, because they know that even at 11 at night, they can walk in and buy a plate of salmon and go back to their office and have their dinner. The alternative for many people is a sausage at a petrol station."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,623 words and 5 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco