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RFID Journal Names Spectrum Marketing & Communications Preferred Partner for 2011 LIVE! Event

Agreement provides exhibitors with three levels of PR support.
Feb 28, 2011RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for its ninth annual North American event—RFID Journal LIVE!—which will be held April 12-14, 2011 in Orlando, Florida. The agreement gives exhibitors the ability to leverage Spectrum's unmatched experience and capabilities to help support their pre-show, show and post-show public relations activities. Spectrum will also provide PR and media relations services to RFID Journal LIVE!

"An effective pre-show media strategy can greatly enhance the return on investment that exhibitors receive from any trade show," said Mark Roberti, founder and editor of RFID Journal. "We're pleased to be working with Spectrum to offer exhibitors at RFID Journal LIVE! the opportunity to reach potential end users of RFID from across many industries."

Under the exclusive agreement, Spectrum is available to help RFID Journal LIVE! exhibitors with pre-show planning and consultation, content development and media/analyst outreach, both on-site and after the event. Designed to support small, medium and large companies alike, Spectrum is offering exhibitors the following

Show Press Packages:

Bronze Package:
• Pre-show consultation & planning
• Master press list and address book
• (1) news release
• (1) media alert
• E-mail distribution of news release to address book
• Scheduling of press conferences and/or on-site briefings with industry journalists and analysts

Silver Package:
• Pre-show consultation & planning
• Master press list and address book
• (1) news release
• (1) media alert
• (1) story abstract (pitch letter)
• (1) thought leadership article and blog or customer case study (up to 1200 words)
• E-mail distribution of news release to address book
• Scheduling of press conferences and/or on-site briefings with industry journalists and analysts

Gold Package:
• Pre-show consultation & planning
• Master press list and address book
• (2) news releases
• (1) media alert
• (1) story abstract (pitch letter)
• (1) thought leadership article and blog or customer case study (up to 1200 words)
• Scheduling of press conferences and/or on-site briefings with industry journalists and analysts
• E-mail distribution of news releases to address book
• On-site representation/pitching
• Reporting (activities/placements)

"It's no secret why some trade show exhibitors are more successful with their PR than others," said Bob Basmadjian, founder and principal of Spectrum Marketing & Communications. "Savvy marketers plan well in advance, develop value-based messaging, and deploy a wide variety of tactics and media to ensure their message is heard. Our press packages were designed with this in mind, and we're excited to partner with RFID Journal LIVE! to offer these services to their exhibitors."

Organizations who are interested in learning more about the service offerings should contact Bob Basmadjian of Spectrum Marketing & Communications at (+1) 908-823-9400 or spectrum_marketing@earthlink.net.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about Radio Frequency Identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum's account team is comprised of senior-level marketing strategists, writers, producers and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.
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