Most marketing budgets have been under pressure due to recent worldwide economic recessions. So now, more than ever, it is critical to have solid information and research on which to base your key marketing decisions. These are the only reports that rank the leading RFID brands and measure the impact of RFID marketing vehicles, so they provide RFID marketers with information critical to creating a killer, cost-effective RFID marketing strategy.
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2011 RFID Brand Report
The 2011 RFID Brand Report, based on a survey of more than 500 RFID Journal readers, ranks the best-known and most respected companies in the RFID market overall, as well as in these critical market segments: passive tags and chips, passive readers, printer-encoders, active RFID systems and RFID software.
Brand awareness and product reputation are critical to any company's success, especially those in a complex niche market like RFID. As adoption of the technology accelerates, there is no doubt that a handful of leading players will dominate the landscape. They will be the "gorillas," to use a term coined by Geoffrey Moore, author of Crossing the Chasm, Inside the Tornado and other books about technology adoption. These winners will be difficult to displace once they have come to dominate a market segment. Those who spend wisely now in critical marketing channels will establish their brand and compete for gorilla status, and will be rewarded with market share and a loyal customer base. Those that remain largely unknown will likely go out of business, or be bought up for low earnings multiples. (View the contents page, with a complete list of charts and tables included in the report.)
Among the key questions answered by the 2011 RFID Brand Report are:
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Purchase with the 2011 RFID Marketing Strategies Report and save $600.
2011 RFID Marketing Strategies Report
If an RFID marketer seeks to improve its brand awareness and reputation, or hold onto its current status as a market leader, how can it create a killer, cost-effective marketing strategy? By understanding the things that influence brand recognition and the sources of information that end users, potential end users, systems integrators, resellers and others use to make decisions. (Hint: Don't waste your money on social medianot yet, at least.)
The 2011 RFID Marketing Strategies Report is the only report that provides critical insights to guide marketers about their media placement, media mix and messaging decisions. This report provides an in-depth analysis of how end users, systems integrators and channel players learn about specific RFID products, and the sources of information they value most.
Based on a survey of more than 500 RFID Journal readers, the report includes nearly 50 figures illustrating the research habits of those influencing RFID purchasing decisions, including quantifying the value they place on specific sources of information (e.g., vendors, consultants and media), and which types of content and messages make the most impact. The report uncovers industry behavior and preferences to help marketers make more cost-effective media buying decisions covering all critical marketing channels, such as case studies, webinars, blogs and trade shows. Learn how those in the RFID market conduct their research, as well as the information sources they do and don't respect. (View the contents page, with a list of charts and tables included in the report.)
Among the key questions answered by the 2011 RFID Marketing Strategies Report are:
Purchase with the 2011 RFID Brand Report and save $600.
For more information about the reports or additional services, e-mail firstname.lastname@example.org, or call +1 (631) 249-4989.
Note: The 2011 RFID Brand Report and 2011 RFID Marketing Strategies Report are electronic documents. Upon purchase, you will be e-mailed a copy that you can view and print.
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