Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID's Untapped Potential

Analyzing aggregated data can improve our understanding of processes.
By Florian Michahelles and Frédéric Thiesse
Feb 01, 2011—Many RFID pilots have proved that the technology can increase supply-chain visibility as well as optimize processes, but few studies have investigated the potential benefits to be derived from analyzing large amounts of RFID data. The Auto-ID Lab St. Gallen, in Zurich, analyzed item-level Electronic Product Code (EPC) data gathered during a retail apparel RFID trial, conducted from September 2007 to December 2008, at a Metro Group menswear department store in Germany.

During the trial, more than 150,000 tagged items were tracked by 60 RFID readers using 200 antennas installed on the sales floors and in the back rooms, at the escalators and elevators, on several shelves and in all 20 fitting rooms. The EPC RFID data was stored in an EPC Information Services (EPCIS) database.

We combined the EPC RFID data with point-of-sale (POS) data and information, such as item color, size and style, from the store's merchandise-management system. Then we analyzed all the data, which revealed unprecedented insights into the department store's processes and customer behavior, and exemplified the potential benefits retailers could get from such analyses. Here are the highlights of our findings:

Inventory visibility: Retailers can better distinguish between actual stockouts and in-stock items that are not available on the shelves.

Process execution: Tracking the movement of merchandise throughout the store can reveal unknown inefficiencies.

Product misplacement: Retailers can more easily identify merchandise that is located at the wrong display fixtures. The duration of misplacements also can be measured, so retailers can improve sales-floor tidying processes.
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 447 words and 2 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco