• Ogilvy 360 Digital Insight
• V-Enable/ AdXchange
• Mobile network service providers and wireless carriers
determination and presence detection vendors
• Mobile marketing and
advertising companies, brands, and media companies
• Value-added service
application developers including location-based and location-enabled
• Cellular positioning (A-GPS and U-TDOA), RFID, and Bluetooth product and service
Industry Map of Companies Researched 6
Ogilvy Digital Influence 11
Mobile Dreams Factory 17
Peer 39 23
Mobile Local Advertising Platform Providers 29
Mobile Local Advertising Networks and Exchanges 31
Industry Advertising Goals 32
Apple iAD/Quattro 40
Summary and What's Next 46
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