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2010 RFID Journal Awards: Best New Product and Special Achievement

Sanjay Sarma is the recipient of RFID Journal's inaugural Special Achievement Award, and Impinj's new Monza 4 tag chip family, the 2010 Best New RFID Product award winner, promises to improve read rates and enhance data security.
By Mark Roberti and Paul Prince
Aug 02, 2010RFID Journal presented its fourth annual RFID Journal Awards for outstanding achievement in radio frequency identification technology at RFID Journal LIVE! 2010, our eighth annual conference and exhibition. This year, we introduced a fifth award for Special Achievement; the inaugural winner was Sanjay Sarma, a co-founder of the Auto-ID Center. In addition, Impinj received the 2010 Best New RFID Product award.

Sanjay Sarma, cofounder of the Auto-ID Center
At the time, RFID tags were expensive and used mainly to tag livestock and some high-value products. The information stored on the chips traveled with the tagged item like a mobile database. Brock wanted to network the physical world by tagging everything. Sarma immediately understood the implications of such an approach, and the two founded the Distributed Interactive Systems Center (DISC) to conduct applied research on the concept.

The two soon met Kevin Ashton, a Procter & Gamble (P&G) brand manager who thought low-cost RFID tags could be used to reduce out-of-stocks. He convinced P&G, Gillette and the Uniform Code Council (now known as GS1) to fund their research.
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