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RFID Meets Brand Protection

Published by Vandagraf International: May 2010
Dec 14, 2010

This report has been researched and written by Vandagraf International in association with Product & Image Security Foundation and IPI Europe Limited.

The project team consists of three highly experienced specialists: James Bevan, Jeremy Plimmer and Brian Weeks. Each has extensive and complementary experience in brand protection, RFID and, most important, where the two disciplines can work together.

Price: $3,500 US Dollars for both Volumes
Publication Date: May 2010

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Vandagraf is a leading business intelligence resource with the capability to provide key data and analysis of major emerging business opportunities

View the Tables of Contents:

Volume I: Markets & Business Opportunities (270 pages)

Volume II: Technology (180 pages)

Authentication and brand protection are set to become a key additional selling point for RFID technology in the near future. If a single, multi-functional RFID tag can fulfil more of a customer's needs then tthey will be more likely to invest in an RFID solution. This report provides valuable information and insights into the major market, business and technology developments taking place. It is designed to help companies understand and exploit the current and potential market opportunities for RFID/NFC-based brand protection solutions.

Volume I provides an overview and analysis of the markets and business opportunities for RFID/NFC solutions in brand protection applications and includes:

·       An examination of the types of product-related crime and technology-based solutions (both RFID and non-RFID) used to combat counterfeiting and product piracy 

·       An in-depth market sizing and scaling analysis for RFID technology in brand protection applications with a breakdown by selected end-user market sector together with projected growth rates

·       End user sectors and product types causing the biggest financial losses from product related crime and those that look best suited to RFID technology in brand protection 

·      The share of gross spending on security technologies by end user sector

·       A detailed analysis of the international market for RFID in brand protection and authentication applications for 11 specific end-user market sectors

* Pharmaceuticals and health care products
* Apparel
* Alcoholic drink products
* Electronic equipment and components, batteries
* Automotive parts and components aftermarket
* Aerospace and defense aftermarket
* Tobacco products
* Beauty products
* Luxury products
* Imaging supplies
* Game software and hardware.

Volume II provides a comprehensive analysis of core RFID/NFC technologies.  This includes not only conventional chip-based RFID, current and next generation chip-less tags but also printed ‘organic’ RFID devices. The capabilities and price/performance characteristics of the various RFID devices and how they can best be applied in practice to thwart specific counterfeiting and other types of brand related threats are evaluated. Voume II also includes:

·      Forecasts about the nature and time-scale of likely future developments and their implications including the need for RFID in brand protection to be consumer activated

·      Profiles of key RFID technology suppliers

·      A review of the technologies that underpin the successful deployment of RFID-based brand protection solutions, including ways of protecting stored ID data in tags from cloning and other threats

·      An explanation of how proven processes for applying machine-readable, optical codes (e.g. precision ink-jet coding for item level marking of pharmaceuticals) can be applied to the new generation printed RFID devices  

·      Insights into the level of investment likely to be required in new incorporation processes and new data encoding and information management systems  

·      Answers to strategic questions, such as how best and when to prepare for the deployment of fully printed RFID devices

·      Practical advice for companies seeking to avoid the many pitfalls involved in selecting and implementing RFID brand protection, product authentication and e-pedigree solutions

Next step forward is moving from "track and trace" to "track, trace and authenticate."

Price: $3,500 US Dollars for both Volumes
Publication Date: May 2010
Note: Either Volume is available for purchase separately if required. Pricing available on request.

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About Vandagraf International

Vandagraf International is a market leading provider of business intelligence reports. Headquartered in the United Kingdom, Vandagraf comprises an international network of highly experienced specialised consultants and industry expert contacts worldwide, with complementary areas of expertise enabling good synergies to be achieved in selected industry sectors.

The team provides a strong emphasis on international business with a broad range of industry experience and in-house language skills. Vandagraf International has been involved in both Brand Protection and RFID for a number of years and has researched technologies and markets for individual clients and has also published a number of multi-client studies in these fields.
Areas of special competence include:

* Packaging, labels
* Brand protection, counterfeit and piracy deterrence, tamper evidence, anti-theft
* Printing technology — security, conventional and digital
* Supply chain and logistics

This comprehensive Report comprises 2 volumes:

Volume I: Markets & Business Opportunities (270 pages)
Volume II: Technology (180 pages)

Price: $3,500 US Dollars for both Volumes
Publication Date: May 2010
Note: Either Volume is available for purchase separately if required. Pricing available on request.

Add to Cart

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Because these reports are delivered electronically and all the value is in the report itself, RFID Journal and Vandagraf International cannot provide refunds on any purchases.

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