Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

The Age of Visibility

RFID adopters are discovering that the technology is opening the door to an entire new world of business intelligence.
By John Edwards
Feb 01, 2010—The dawn of the 21st century's second decade marks an evolution in radio frequency identification technologies and practices. RFID adopters in diverse fields, including health care, manufacturing, retail and transportation, are moving beyond basic pallet, case and item tracking. Many are tapping into RFID's ability to provide meaningful, actionable insight into asset and inventory management, customer service, distribution, employee productivity, sales and a myriad of other critical business activities. RFID's new age can be described with a single word: visibility.

"Visibility today has taken on a much more focused meaning when it comes to RFID," says Russ Klein, emerging technology research director at Aberdeen Group. It gives RFID adopters the ability to obtain meaningful answers to complex business questions. "It's much more than 'Where is my stuff, where has it been, who has touched it and has it been handled properly?'" he says. "It's now: 'Can I improve the efficiency of my processes, can I predict the bottlenecks or, better yet, can I predict demand based on the data I'm collecting?'" An RFID deployment engineered for visibility, he says, allows such questions to be answered "at every level of the organization, from the line of business up to the CEO."

Illustration: Michael Knight/iStockphoto
Awareness of RFID's visibility potential is now widespread, says William McNeill, an analyst at AMR Research. "Visibility typically ranks as the top initiative, or business problem, any time we do any kind of formalized survey," he notes. "Even when we do more informal research...visibility always ranks at the top."

The Time Is Ripe
Vendors and other RFID proponents have long touted the technology's ability to help enterprises monitor key business trends, spot potential process improvements, uncover sales opportunities, and stamp out supply-chain and other inefficiencies. Yet many adopters have been disappointed to discover that their real-world RFID systems didn't live up to providers' inflated promises.

Today, RFID solutions are finally catching up with the technology's potential. Multiple factors—including better hardware, software and deployment strategies—are converging to bring RFID-driven visibility into the business mainstream. Solution providers are also integrating RFID with other automatic-identification and data-capture technologies to design systems that can provide the most business benefits.

"The technology itself is now mature enough to address the use cases that have been identified," Klein says. "There are tags for every possible application, the infrastructure exists and the data warehouse is capable of absorbing the information [collected]."

Tags can store more data than earlier models, for example, giving enterprises access to a greater amount of useful information. "Before, people were expecting to have an entire product's history on an RFID tag, and it was impossible," McNeill says, "so they were let down."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 3,133 words and 7 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco