Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID Steers Arnold Clark Motorstore

The technology was integral to the design of a new showroom, helping the auto dealer to manage all of its cars and ensure the quality of its customer service.
By Bob Violino
Jan 11, 2010Arnold Clark Automobiles, Europe's largest independent car dealer, operates 145 dealerships throughout the United Kingdom. The company, based in Glasgow, Scotland, represents 21 new car franchises, and promotes used car sales at large "car supermarket" sites that are branded as Arnold Clark Motorstores.

These sites, which house more than 500 vehicles, are generally custom-built. But plans for the company's flagship store in Stafford, England—a 12-acre site with a 74,000-square-foot showroom and more than 1,000 vehicles—were more challenging. The firm needed to address the customer service issues associated with operating such a vast site, says Conal Furie, Arnold Clark's group IT manager. "If you line up all the cars in the site, they stretch over four miles, and you cannot have customers or staff manually searching for cars," Furie says. "It would take all day."

The Arnold Clark Motorstore in Stafford, England
Arnold Clark wanted to ensure that its sales process was as seamless as possible. Market research conducted by the company, Furie says, showed that when a customer is left waiting for more than 10 minutes while salespeople locate a car, he or she is more likely to move on to another dealership.

Another key challenge for the company was stock control. "On such a large site, we need to keep an eye on stock levels and stock turnover," Furie explains. "To ensure that our stock is turning over efficiently and effectively, developing a new system for this was essential."

In addition, vehicles would constantly move around the site, particularly while advancing through the purchase cycle. "We knew that building such a massive site catering to such a huge quantity and range of vehicles could potentially bring logistical problems," Furie says. "At full operating capacity, the site is capable of holding 1,500 vehicles."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 2,039 words and 5 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco