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RFID Journal LIVE! Europe 2009 Report

At RFID Journal's fifth annual European conference and exhibition, held near Frankfurt, Germany, 250 attendees learned from innovative companies using radio frequency identification to improve their manufacturing, supply chain and retail operations. View the presentations from the event.
Dec 07, 2009RFID Journal LIVE! Europe 2009, RFID Journal's fifth annual conference and exhibition, drew an attendance of 250 industry professionals. This year's event was held on Oct. 19-21, at the Darmstadtium Science and Congress Center, located near Frankfurt, Germany.

LIVE! Europe 2009 showcased real-world end-user applications, and educated attendees about how to overcome implementation challenges in utilizing radio frequency identification to reduce expenses and improve sales. Speakers from leading companies discussed new applications for RFID, as well as how to overcome implementation challenges. The event offered a fast-track CompTIA RFID+ training and certification preparation course, as well as products from leading RFID vendors and live technology demonstrations.

Dr. Gerd Wolfram
In addition, the conference featured two preconference seminars, (EPC Standards and Benefits and RFID Journal University), and three industry-based main tracks, (Manufacturing/Operations, Retail and Supply Chain/Logistics), as well as the co-located EPC Europe Conference

A breakdown of the sessions offered in each track, including links to related stories, is provided on the following pages. Speaker presentations are now available from the conference—see the final page for downloading instructions.

Keynote Sessions
Metro Group Update—Applying RFID Along the Entire Retail Value Chain
Dr. Gerd Wolfram, head of Metro Group's CIO Office

Despite the challenging economic climate, Metro Group continues to move forward with its deployment of EPC RFID technology. In this presentation, Wolfram provided an update on the progress the company is making in using RFID to improve operations across the entire retail value chain (see Metro Details Some of Its RFID Successes). The presenter offered insights into the lessons Metro has learned from utilizing RFID in logistics, warehouse management, apparel store inventory management and quality control for fresh food products, and brought attendees up to date regarding the next phase of the rollout.

Charles Voegele Group Tracks Items from Production to Point of Sale
Thomas Beckmann, VP of group supply chain management, Charles Voegele Group

Charles Voegele Group, a European fashion retail chain and 2009 RFID Journal Award finalist, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level (see Charles Voegele Group Finds RFID Helps It Stay Competitive and An RFID Fashion Statement). The company has its suppliers tag clothing items at eight production facilities in China. The goods are then tracked through a warehouse at the port of Shanghai, as well as at European distribution centers, in the backs of four stores in Slovenia, on the retail floor and, finally, at the point of sale. The system has been live since September 2008, improving on-shelf replenishment, stock-taking, inventory management and the management of each store's back room.
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