Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Working the Room

Event-focused RFID technology helps NASSCOM, an Indian trade association, track and serve attendees at its annual international conference in Mumbai.
By John Edwards
Oct 26, 2009—Avinash Raghava, northern regional director for NASSCOM, India's business process outsourcing (BPO) trade association, had a problem with people. Specifically, Raghava needed a way to track, study and serve the needs of a diverse group of powerful and influential global business executives.

Every year, some 1,500 world business leaders converge on Mumbai, India, to attend NASSCOM's India Leadership Forum, a three-day event designed to showcase the financial and strategic benefits of using Indian service providers for business activities ranging from call-center staffing to software development. The forum also provides a stage for exchanging the latest BPO trends and strategies.

Event-focused RFID technology helps NASSCOM track and serve attendees at its annual international conference in Mumbai.

The businesses represented at the forum reflect a diverse array of interests: software products and services, software development, Internet and e-commerce development, engineering services, testing, animation and gaming.

Year after year, the manual tracking of hundreds of executives and managers, representing companies including Cisco Systems, Google, IBM and Microsoft, was becoming an increasingly complex and time-consuming job. As such, NASSCOM sought a way to simplify the process, as well as provide business insight to support its mission.

The company needed a way to track, study and serve the needs of a diverse group of powerful and influential global business executives.

"The vision of NASSCOM is to maintain India's leadership position in the global sourcing IT industry and to grow the market by enabling the industry to tap into emerging areas," Raghava says. "We're always looking at technologies that can help us to advance this mission."

Planning the System
Four years ago, when it first set out to create an event-tracking environment, NASSCOM knew it needed to develop a system that would help both itself and event participants, including company representatives, exhibitors and guest speakers. "The goal," Raghava says, "was how to use technology to really add value to the delegates, and also use the data to build business intelligence around that."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,897 words and 5 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations