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RFID Journal LIVE! 2009 Report

At RFID Journal's seventh annual conference and exhibition, held in Orlando, Fla., 2,400 industry professionals learned from organizations using RFID to improve their operations. View the presentations from the event.
Jun 15, 2009RFID Journal LIVE! 2009, RFID Journal's seventh annual conference and exhibition, drew more than 2,400 attendees. This year's event was held on Apr. 27-29, at the Walt Disney World Swan and Dolphin in Orlando, Fla.

At LIVE! 2009, speakers from numerous leading end-user companies discussed new applications for RFID, exploring how to overcome implementation challenges and how to leverage the technology to deliver business benefits. This year's conference featured more than 50 end-user case studies, as well as live product and technology demonstrations from more than 170 companies. The event was held in conjunction with four co-located events: the AIDC 100 Strategic RFID Workshop, IEEE RFID 2009, the Printed RFID Conference and the RFID in Aerospace Workshop.

Speaker presentations are now available from the conference—see the final page for downloading instructions.



Keynotes and General Sessions
Four speakers offered keynote addresses at the event. Thomas Beckmann, VP of group supply chain management at fashion retail chain Charles Vögele Group, outlined how his firm has deployed an end-to-end, item-level supply chain tracking solution. Vögele's suppliers tag clothing items at eight Chinese production facilities, after which the goods are tracked through a warehouse at the port of Shanghai, at several European distribution centers (DCs), at four stores in Slovenia, on the retail floor and at the point of sale. Beckmann told attendees how the system has helped improve on-shelf replenishment, stock-taking, inventory management and the management of the store's back room (see Charles Vögele Group Finds RFID Helps It Stay Competitive and Swiss Retailer Tracks Items From Production to Point of Sale).

James L. Hodge, commanding general of Scott Air Force Base's Surface Deployment and Distribution Command (SDDC), discussed supply chain issues faced by the U.S. Department of Defense (DOD), which has deployed RFID in Afghanistan and Iraq to improve its ability to deliver goods to fighters in both countries. Hodge explained how these systems provide the agency with greater visibility and flexibility in meeting the logistical challenges of managing war efforts in two countries, 7,000 miles away (see RFID Plays Crucial Military Role in Middle East).

Jerry McNerney, Motorola's VP of strategy and business development, explored the value of radio frequency identification as a strategic investment for an enterprise. McNerney also presented a framework for implementing RFID solutions, revealing real-world use cases in which the technology is generating a return on investment (ROI) in less than 12 months (see IBM, Motorola Execs Say RFID Is Key to Better World and Positioning Your Company for Success in Tough Times).

And Charles Fletcher, Boeing's director of logistics command and control, outlined how his company's Advanced Global Services and Support division has been employing RFID and other technologies to provide knowledge-based logistics services to both private- and public-sector enterprises. Boeing has also used RFID to improve the tracking and distribution of equipment, spare parts and personnel for the DOD and other government and non-government agencies (see Boeing Tags Shipments to the DOD and Boeing Leverages RFID to Improve Supply Chains).
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