Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID Journal LIVE! Europe 2007 Report

More than 350 professionals gathered in Amsterdam to attend the third annual RFID Journal LIVE! Europe conference and exhibition. View the presentations from the event.
Dec 03, 2007—Many European companies are using RFID technologies to improve their manufacturing, supply chain and retail operations. On Nov. 6-8, RFID Journal LIVE! Europe 2007, the third annual conference and exhibition for European professionals, provided a number of end-user case studies designed to demonstrate how companies can employ RFID to reduce costs and increase sales. Presentations from the event are now available (see final page for downloading instructions).

The conference was held at the Mövenpick Hotel Amsterdam in Amsterdam. More than 350 technology vendors, end users, standards setters and investors gathered for three days of training, lectures and networking. Attendees hailed from a variety of countries, including Turkey, Estonia, Taiwan, India, Israel and the United States, with many attendees and participants indicating the technology's adoption in Europe is on the rise (see Europe's RFID Focus Moves to Implementation).



Preconferences
The conference opened with four preconference seminars providing in-depth information on specific aspects of RFID and Electronic Product Code (EPC) technologies:

RFID Journal University offered attendees a basic introduction to the fundamentals of RFID, including an understanding of RFID hardware, a live demonstration, the latest developments and practical issues. Pankaj Sood, founder and manager of the McMaster RFID Applications Lab, explained the physics behind RFID, as well as legislation and standardization issues, real-world considerations and how to build on RFID with the EPC Network. And RFID Journal editor Mark Roberti discussed how to develop an RFID strategy and business case.

RFID in the Cold Chain educated end users and implementers about the benefits of using RFID in the cold chain, as well as the technology needed to achieve those benefits. Bill Hardgrave, director of the University of Arkansas' RFID Research Center, discussed RFID's role in the cold chain. Roberto Montanari, a professor of industrial plants at the University of Parma, spoke about temperature-sensitive products available for cold-chain monitoring. And Reiner Jedermann, a research associate at the University of Bremen, explored the use or RFIF temperature sensors to improve food quality.

• The EECC Training preconference, co-presented by the European EPC Competence Center (EECC), provided educational training to those attendees looking to understand how EPC technology can be used to achieve business benefits. Phillip Blome, head of RFID pilots and trials at Metro AG, discussed the technical challenges of RFID. Dr. Andreas Fuessler, a senior project manager at GS1 Germany, examined various standards and tagging requirements. The EECC's Thomas Holstiege offered a presentation on issues related to tag selection and tag placement. And Metro AG's Tina Winde explained data exchange and communication with EPC.
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,532 words and 4 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2015 RFID Journal LLC.
Powered By: Haycco