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RFID Journal LIVE! Europe 2007 Report

More than 350 professionals gathered in Amsterdam to attend the third annual RFID Journal LIVE! Europe conference and exhibition. View the presentations from the event.
Dec 03, 2007—Many European companies are using RFID technologies to improve their manufacturing, supply chain and retail operations. On Nov. 6-8, RFID Journal LIVE! Europe 2007, the third annual conference and exhibition for European professionals, provided a number of end-user case studies designed to demonstrate how companies can employ RFID to reduce costs and increase sales. Presentations from the event are now available (see final page for downloading instructions).

The conference was held at the Mövenpick Hotel Amsterdam in Amsterdam. More than 350 technology vendors, end users, standards setters and investors gathered for three days of training, lectures and networking. Attendees hailed from a variety of countries, including Turkey, Estonia, Taiwan, India, Israel and the United States, with many attendees and participants indicating the technology's adoption in Europe is on the rise (see Europe's RFID Focus Moves to Implementation).

The conference opened with four preconference seminars providing in-depth information on specific aspects of RFID and Electronic Product Code (EPC) technologies:

RFID Journal University offered attendees a basic introduction to the fundamentals of RFID, including an understanding of RFID hardware, a live demonstration, the latest developments and practical issues. Pankaj Sood, founder and manager of the McMaster RFID Applications Lab, explained the physics behind RFID, as well as legislation and standardization issues, real-world considerations and how to build on RFID with the EPC Network. And RFID Journal editor Mark Roberti discussed how to develop an RFID strategy and business case.

RFID in the Cold Chain educated end users and implementers about the benefits of using RFID in the cold chain, as well as the technology needed to achieve those benefits. Bill Hardgrave, director of the University of Arkansas' RFID Research Center, discussed RFID's role in the cold chain. Roberto Montanari, a professor of industrial plants at the University of Parma, spoke about temperature-sensitive products available for cold-chain monitoring. And Reiner Jedermann, a research associate at the University of Bremen, explored the use or RFIF temperature sensors to improve food quality.

• The EECC Training preconference, co-presented by the European EPC Competence Center (EECC), provided educational training to those attendees looking to understand how EPC technology can be used to achieve business benefits. Phillip Blome, head of RFID pilots and trials at Metro AG, discussed the technical challenges of RFID. Dr. Andreas Fuessler, a senior project manager at GS1 Germany, examined various standards and tagging requirements. The EECC's Thomas Holstiege offered a presentation on issues related to tag selection and tag placement. And Metro AG's Tina Winde explained data exchange and communication with EPC.
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