Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID Power for the People

A university senior has developed a social-networking system to share information about tagged objects, places and people.
By Beth Bacheldor
Apr 01, 2007—Phillip Nelson, a computer science major at Cornell University, has created an RFID system, dubbed Subni, designed to help the visually impaired navigate their environment. When a person carrying a handheld RFID reader nears an object tagged with a passive, high-frequency tag, the reader scans the tag and communicates the tag's unique ID number to a nearby Microsoft Pocket PC. Then client software, called SoundTag, correlates the tag with information, and a voice synthesizer translates that information into audible sounds.

As Cornell plans to test the system—300 objects around its campus have been tagged—Nelson is pushing Subni to the next frontier: the Internet. His dream is to create a Web-based social network that lets people input and access information about objects, places and even people.

The Subni social-networking system uses RFID technology, wireless Bluetooth communications, a Microsoft Pocket PC, a Web site and a back-end database.

The system uses RFID technology, wireless Bluetooth communications, a Microsoft Pocket PC, a Web site (www.subni.com) and a back-end database. Nelson invites anyone interested to create a free account, affix HF tags based on the ISO 15693 standard for 13.56 MHz transponders to objects in their environment and then enter each tag's unique ID number and any related information about the object into a secure database.

When someone subscribes to the Subni Web service, a Subni software client is downloaded to their Pocket PC, which communicates with both Subni's servers (via the Internet) and the subscriber's ISO 15693-compliant RFID reader (via Bluetooth), which can be used to scan the tags. The information about the object appears on the Pocket PC. Every read is recorded on the Subni Web site, in each user's personal pages, which can be shared with others.

The information available depends on what was entered by the subscriber who tagged the item. It could be a description of a building, or someone could tag a business card and associate the tag with the company's URL. Or a subscriber could affix a tag to the menu board hanging outside her favorite restaurant, scan the tag and include links to the restaurant's Web site, an entry on her blog about her most recent dining experience there and a review in the local newspaper. Another subscriber could visit the restaurant, scan the tag and instantly access all the information. He could even add his opinion of the restaurant.

While Subni requires the participation of many people to be of any real use, Nelson points to the success of Wikipedia, the free online encyclopedia written collaboratively by volunteers and run by a nonprofit organization. "Wikipedia proves that people are willing to share information and do something like this," he says. "Subni's system is transparent, so privacy controls and the data are in the hands of the users. Subni RFID shifts the power of RFID to the people. I believe this is necessary for consumers and end users to begin embracing the usefulness of RFID technology."
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 491 words and 1 page. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco