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Unisone and Intelligentz Launch Mobile Search Reaching Millions of Users

Auto dealers are now able to eliminate cost-per-click expense of search engines—search optimization to play a more limited role.
By Andrew Price
Feb 27, 2007For more information, contact:
Cameron Cooper
Office: 512.477.0007 ext.201
Cell: 512.450.3561
Email: ccooper@intelligentz.net
Background Information:

NEW CASTLE, DELAWARE and AUSTIN, TEXAS, Mar. 1, 2007—(BUSINESS WIRE) Unisone Corporation and Intelligentz Automotive Corporation through its URL Parts.com, the #1 ranked parts website on the Internet, today announced the launch of a mobile parts search application. Mobile phone users can now locate and price millions of factory parts using only their phones. Dealerships now have the ability to reach customers through mobile search with technology that matches the products to the customers’ exact needs.

Unisones’ patent portfolio, which includes U.S. Patent No 6,996,538 “Inventory Control System and Methods”, implements Radio Frequency Identification (RFID) inventory verification. Using Intelligentz’s mobile search, consumers and businesses are now able to search for over 19 million unique part numbers from more than 40 automotive manufacturers and more than 1,000 car dealers nationwide who are part of the TradeMotion network of dealers, all from the convenience of a mobile device.

“Today, when a customer types in 2005 Corvette Alternator in Southern California on Google, the customer is given over 27,000 results and on yahoo they’re given over 63,000 results,” stated Tom Kopenhaver, Parts Director for Lake Chevrolet in Southern California. “The problem is consumers are lost in a sea of results and given no real useful information such as availability and where it’s located nearest to them. What I get with TradeMotion’s application is a search method that puts my inventory and price in proximity to my buyer.”

This new application allows multiple manufacturers, distributors, suppliers and retailers the ability to electronically post their inventory items by vertical in Intelligentz’ Inventory Data Servers (IDS). The patent pending technology “System and Methods for Locating and Purchasing Proximal Inventory Items” derives from and builds upon Unisone’s ‘538 patent. As sellers continue to aggregate their inventory data to Intelligentz’s Inventory Data Servers and adopt RFID technology, this platform will continue to leverage businesses inventory and allow consumers and businesses to rapidly search within proximity of their actual location for items of interest without separately searching multiple search databases

“We have all experienced the fatal flaws of the search engines when searching for particular items and then presented with literally thousands of untargeted results which are paid for by businesses even if it is not relevant to the search term,” stated Michael T. Lucas, President of Intelligentz Automotive Corporation. “Retailers can utilize this application today independent of their existing Enterprise Resource Planning (ERP) systems and should they choose to implement RFID inventory tracking, then inventory results are verified to the buyer within seconds, without human interaction” explained Mr. Lucas.

Businesses, and in particular car dealers, have experienced frustration with the current marketing method and have expressed a desire to reduce or eliminate this Cost Per Click (CPC) marketing expense that only serve to enrich search giants like Google, Yahoo and MSN to name a few. The current search model brings nominal Return On Investment (ROI) to dealers and businesses as a result of the competitive nature of CPC. Using the Intelligentz IDS search engine, dealerships and other retailers in all verticals will be able to optimize their inventory levels by reducing the inventory of slow moving items, and more importantly increase their inventory of fast moving items, through its “TradeMotion Live Tracking Report” which enables retailers to manage and optimize inventory levels in real-time, based on consumer demand. Businesses can retrieve data from search queries and compare this data with their existing inventory to determine the current market trends in their local area.

“Until now search engine methods lacked the real time inventory data that consumers desired for a more targeted result,” concluded Mr. Lucas.

About Intelligentz
Intelligentz has gained a tremendous amount of credibility and traction in the marketplace since the issuance of parent company Unisone Corporation’s U.S. Patent 6,996,538 in February of 2006. Pangaea Systems was acquired by Intelligentz in 2005 and the assets of TradeMotion Software and Parts.com’s were acquired in January of 2007 which when combined with the Unisone Patent will become an integral part in Intelligentz’s overall growth. The company’s flagship inventory management and RFID automation software enables businesses to tag, track, and manage their inventory with real-time monitoring. Inventory businesses become more efficient by providing dynamic visibility up and down the supply chain, thereby improving inventory data collaboration. For more information, please visit the company’s website at www.Intelligentz.net.

About Unisone
Unisone Corporation (“Unisone”) is a developer of software intellectual property and applications. Unisone owns a portfolio of key intellectual property that enables the constant real-time tracking and management of inventory between customers and their manufacturers, suppliers, or distributors. The Company’s key asset is United States Patent number 6,996,538, directed to “Inventory Control Systems and Methods” (the “538 Patent”). The 538 Patent encompasses the management of inventory through a centralized, web-based database, enabling businesses to become more efficient by providing dynamic visibility up and down the supply chain and thereby improving inventory data collaboration. By providing this multi-enterprise visibility, collaboration, and enhanced business intelligence for decision execution and support, Unisone’s proprietary intellectual property can enable businesses to significantly reduce costs and improve profitability. For more information, go to www.unisoneusa.net.
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