Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID Develops Social Skills

Someth;ng's networking system captures and shares people's interests.
By Beth Bacheldor
Dec 01, 2006—Just as Friendster and MySpace can spur social interaction in the virtual world, Timelines, an RFID-enabled social-networking system, could bring together people at conferences and other events in the real world. That's the hope of Someth;ng, a London-based interactive-media company that developed Timelines, an "automated scrapbook system" that documents people's movements and interests, then shares that information among attendees, speakers and sponsors so they can network with each other during and after the event.

Earlier this year, Someth;ng tested Timelines at b.TWEEN 06, an interactive- media conference held in Bradford, England. Roughly 100 attendees who agreed to be tracked were given badges embedded with Wavetrend's Ultra Long Range RFID tags. Wavetrend RFID interrogators, installed on-site, tracked their movements, such as which sessions they attended. Attendees could also click buttons on their badges, which activated an RF signal that was picked up by a nearby interrogator, to "bookmark" interesting points during presentations, which were all being recorded on audio.

Timelines matched up attendees based on their movements at b.TWEEN 06, an interactive media conference.
The Timelines software collated the RFID data, and attendees could go to a conference Web site to find others who, for example, attended the same sessions or bookmarked the same areas of interest. The software also periodically matched up conference-goers based on their movements and bookmarks.

"Timelines doesn't just automate the collection of this data in a reliable and noninvasive manner, but joins up the dots," says Markus Quarta, one of seven associates who make up Someth;ng.

After the conference, Someth;ng posted the b.TWEEN database online, so attendees, speakers and sponsors could access it to explore their own and others' conference experiences. Speakers, for instance, could see who attended their presentations, then e-mail attendees who had all bookmarked a certain part of the presentation, starting a post-conference dialogue and opening the door for future collaboration.

"Currently, conferences provide good pre- and during-event experiences, but little or no after-event support or networking tools," says Quarta. "The Timelines system fits that space superbly, keeping the conference network open, annotated and exhaustively archived long after the last complimentary glass of fizzy has been drunk."

Quarta says Timelines is continuing to evolve, and that Someth;ng is talking with several companies that are interested in using the networking system at their conferences.
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 381 words and 1 page. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco