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Carnival 4.0 Enters the Sambadrome

Expanding the experience of connected revelers is among the goals of the Rosas de Ouro samba school and GS1 Brasil, which have partnered for an unprecedented high-tech project.
By Edson Perin
Feb 09, 2020

Much has been said about Industry 4.0 for a long time, especially in Brazil, one of the pioneers of this innovation, even before it received that name. Then there was Commerce 4.0, and then Services 4.0. But Carnival 4.0? This could be a big news in the world. The launch platform will be the Anhembi Sambadrome, and people can be sure of one thing: from now on, Carnival events will no longer be like those of the past.

Technology will provide a good samba at Carnival 2020, to be held in São Paulo, according to GS1 Brazil. The Brazilian automation association , in partnership with São Paulo-based samba school Rosas de Ouro and technology suppliers, is supporting the theme of "Tempos Modernos" ("Modern Times"). The project is currently being developed by André Machado.

The Fantasy Code for the Future has as its main elements a QR code and an RFID chip, which will help the organization to follow the evolution of revelers at the Anhembi Sambadrome.
The event's theme will explore the history of Industrial Revolutions, with an emphasis on Revolution 4.0 as told by a toy robot called ROXP4. The idea is to show the general public how the world is experiencing Revolution 4.0 in a practical way, with the application of technologies. The school and GS1 Brazil signed the partnership on Oct. 23, 2019.

Already in production, the upcoming Carnival will, for the first time, feature technologies in allegories and costumes. The technologies presented in Rosas de Ouro's storyline are those innovations already helping people and improving lives by bringing efficiency to companies and various areas of society, such as health, agriculture and food.

Carnival designer André Machado created the Fantasy Code for the Future, the main element of which is a QR code featuring GS1 Brazil's logo. The fantasy can be read by a smartphone application, and the code will be available on a range of items given out as gifts to revelers. The above costume will be among those with a built-in radio frequency identification (RFID) chip, which will help the organization to follow the evolution of revelers throughout the Sambadrome.

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