Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Chicken Company Hatches RFID-based Track-and-Trace Solution

Senecal has been tracking each batch of chickens processed at its Normandy facility, linking RFID data to 2D barcodes on meat packaging so stores and consumers can view data regarding each product and its origins; eventually, the chickens' lives will be monitored via barcodes.
By Claire Swedberg
Oct 06, 2019

Poultry provider Senecal is employing RFID technology to gain a view into the supply chain of its chickens and ducks as they are processed, chilled and delivered to retailers, with an RFID-based system from UBI Solutions consisting of RFID tags linked to poultry batches, as well as RFID readers and cloud-based software to manage read data. The company is entering the third phase of its deployment by introducing barcodes to live chicken tracking, with plans to link that data to the RFID-based records collected as the meat is processed.

The small French company provides high-quality chicken and duck meat, which is processed at its Normandy facility and then sold throughout France. The firm sought an automated track-and-trace system that would enable it to more efficiently process its chickens as they are scaled, plucked, eviscerated, and then inspected and packaged at its facility, and it wanted to share data about those chickens with its customers and distributors. Senecal contacted UBI Solutions to procure an RFID-based system three years ago so that it could monitor the movements of each poultry batch at its facility, according to Renaud Munier, UBI Solutions' international business-development director.

"Senecal wanted to have the capability of defining the quantity of chickens as they arrive in the facility—the number that is processed, the forecast, as well as the quality checks," Munier says. The deployment took place in different stages. The first phase, launched in 2017, consisted of tracking chickens, gooses and ducks at the plant. The second phase went live last summer and enables the sharing of data about each fowl with customers.

By collecting data at the processing center, then providing a 2D barcode link to that data on the packaging, the company can allow customers to scan the packaging via a smartphone in order to find out when a particular chicken was butchered, what farm it came from and other details. The retailer can use the same application to view the batch number and date of any chicken. The third phase will involve expanding the system to track live chickens from shortly after chicks are born, using barcodes that can be scanned to build a record that will be linked to RFID data during processing.

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,426 words and 4 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations