Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

America Today Rolling Out RFID at All 69 Stores

The retailer is deploying a solution from Nedap to enable omnichannel sales with the improved inventory visibility that the technology provides.
By Claire Swedberg
May 26, 2019

After boosting inventory accuracy by approximately 20 percentage points during a technology pilot, Dutch fashion retailer America Today is rolling out an RFID-based solution. The implementation is taking place at all of the company's 69 stores throughout the Benelux countries of Belgium, the Netherlands and Luxembourg.

The solution, provided by technology company Nedap, is intended to provide the inventory visibility necessary to ensure that products are available for customers whether they are at a store or shopping online. The rollout, which involves Nedap's !D Cloud software and handheld readers, follows a three-store pilot undertaken last year, during which the company found that its stock accuracy rose, on average, from 75 percent to 98 percent.

America Today is deploying an RFID solution at its 69 store locations throughout Belgium, the Netherlands and Luxembourg.
America Today has been bringing classic American brands to European stores since 1989. The retailer sells such brands as Eastpak, Levi Strauss, Wrangler and Russell, and also has its own label based on an American college theme, featuring casual trends and classics, according to Robert-Jan Haitink, America Today's supply chain manager.

The company intends to begin offering views of available products in a shopper's neighborhood store at its website, Haitink says, giving online browsers the opportunity to reserve products. "We believe that you can only do this with reliable stock," he explains, "to avoid disappointing our customers by not having products." That means inventory accuracy at each store is vital. Another driver for the RFID-based tracking of products, Haitink says, is to "make the allocation system [to determine an item's sub-location within a store] more professional and fine-meshed. Reliable stock administration is a precondition for success."

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,133 words and 4 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations