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NFC Brings ConnectedBottle Solution to Winery

Pinea Wine's latest vintage comes with an NFC feature from EVRYTHNG, using content from Taylor Wilco, that helps wine enthusiasts confirm the authenticity of its high-value products, as well as gain access to information about the vintage, how the wine was made and related content.
By Claire Swedberg
May 12, 2019

Wine makers Hugo T. Del Pozzo and Vicente Pliego have opened a winery that brings a limited supply of high-quality wines to a select audience. Pinea wants to provide more than just a good glass of wine, they say—the company hopes to offer an experience that will keep bringing customers back.

To accomplish this goal (in addition to making good wine), the company deployed a system called ConnectedBottle, which consists of a Near Field Communication (NFC) tag on each bottle and an app featuring content that enables users to tap their smartphone near the bottle, confirm that it is authentic and engage with information about the wine, including where and how it was produced.

Cofounders Vicente Pliego (left) and Hugo T. Del Pozzo
The ConnectedBottle experience, provided by Internet of Things (IoT) software company EVRYTHNG, uses an NFC tag with a Smartrac Circus inlay, and features digital content from Taylor Wilco. Each tag is encoded with a unique, serialized ID number to connect every bottle to the Internet with EVRYTHNG digital identities.

"We're aiming really, really high, for our winery," Del Pozzo says. Pinea's vineyards offer what he calls some of the best grapes, and while wine preferences are a personal choice, he adds, "We want people to experience an incredible amount of joy when they drink our wine."

For example, grapes at Pinea's Ribera del Duero vineyard are selected, cut and de-stemmed by hand. The winery won a gold medal at the 2019 International Wine Challenge and the winemaker was recognized by Wine Spectator magazine as one of Spain's "brightest young wine-making stars." Its vintages are a limited production of 12,000 bottles, with a demand that exceeds supply. The bottles are priced typically at $150 apiece, but that price is expected to rise. As the value of products like wine goes up, Del Pozzo says, piracy increases as well.

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