Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Filling the Void

By Mark Roberti
Sep 01, 2003—RFID Journal was launched as an independent online publication on March 1, 2002, long before most business magazines had even heard of radio frequency identification. We understood the technology's importance, and we understood that businesspeople would need clear, objective news about developments and detailed information about how to deploy it. Our mission from the beginning was simple: help companies use RFID technology to cut costs, improve efficiencies and increase sales by reducing out-of-stocks.

When we launched the online publication, which has grown to be one of the largest supply-chain-technology sites on the Web, using RFID to track goods through the global supply chain was little more than a dream conceived by a few researchers at MIT. As that dream moves rapidly toward reality, the needs of companies are changing. RFID Journal is evolving to meet those needs.

In June, we launched RFID Journal Live! (www.rfidjournallive.com), an executive conference that drew some 450 senior executives eager to understand the business case for RFID and network with counterparts struggling with similar implementation issues. In October, we will hold our first RFID Journal University (www.rfidu.com), a series of hands-on educational seminars for those who need to understand how RFID systems work and how to begin planning a pilot.

And now we're launching a print magazine to give CEOs, CIOs and other high-level executives insights into the big picture. What's driving adoption? What are the key issues that will lead to a successful implementation? How will the privacy issue be resolved? How will RFID change the business processes and culture at your company?

With Wal-Mart's decision to require all of its suppliers, by 2006, to tag pallets and cases shipped to its distribution centers and stores, there's no longer any doubt that the technology will be used in the supply chain. Our cover story, "7 Reasons to Act Now," explains why all companies that make, move or sell products should start preparing early. RFID deployments will be too big, too complex and too challenging to pull off at the last minute.

How fast will the technology be adopted? Many factors will determine that. A tremendous amount of RFID-related research and development is taking place below the radar. Breakthroughs, such as a new low-cost way to print copper antennas, could reduce tag costs and dramatically speed up the pace of adoption. But global and local issues, such as concerns about consumer privacy, could slow it down. The print edition will probe all of the issues in great depth to provide senior executives with signposts to guide them through the changes RFID will bring.

As RFID technologies evolve, so will RFID Journal. But our mission will remain the same: provide timely news, objective information and insights companies need to make smart decisions. Our goal is to serve your needs-in print, online, at executive conferences and through educational seminars. Let us know how we're doing by writing to me at mroberti@rfidjournal.com.
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 485 words and 1 page. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations