Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Sporting Goods Retailer Boosts E-Commerce Efficiency

An RFID solution from Lyngsoe Systems and Consignor enables XXL to automatically detect if an e-commerce "pick up at store" order parcel is being shipped to the wrong location, thereby preventing errors before they can happen; the system can identify when goods reach a store, then send a text message or email to the consumer.
By Claire Swedberg
Sep 23, 2018

Nordic sporting goods retailer XXL has boosted its e-commerce shipment efficiency with an RFID-based system that automatically identifies each parcel being shipped from its distribution center to one of its stores, based on a customer order. The system then sends a notice to the shopper that his or her requested product has arrived.

The passive UHF RFID technology is now live at one XXL store, and the company plans to expand the deployment to all 34 of its Norwegian locations during the coming year. The solution is provided by Lyngsoe Systems, including RFID hardware and shipping validation software. It leverages Consignor's printer, software and portal to manage the RFID-based shipping data and issue alerts.

An RFID label is affixed to each package for shipment.
XXL, a growing retail company with store locations throughout Scandinavia, is expanding its business into other European countries and has stores now opening in Austria. Headquartered in Oslo, it launched its first brick-and-mortar site in 2001 and its online store in 2002. In addition to its 34 stores in Norway, XXL operates 25 sites in Sweden, 15 in Finland and four in Austria. It ships 6,500 parcels based on e-commerce orders from online shoppers. Approximately 30 percent of these are "pick up at store" requests, which are shipped directly by XXL to its stores, while the other 70 percent represent shipments made by third-party carriers directly to customer homes. The RFID-based system is tracking the 30 percent representing "pick up at store" shipments, for a total of 800 to 1,200 such parcels daily.

Since its opening, says Kim Nilsen, XXL's logistics manager, the retailer has built a reputation of strong e-commerce and omnichannel service. As it has added new stores, the company has sought to automate its processes to ensure goods move quickly to customers without errors. "We have a huge focus on having an efficient operation and low operational cost," he says, noting that a low cost of operations, such as for shipping and handling, can ensure that prices remain competitive as well.

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,312 words and 4 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations