Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

RFID Lets Customers Self-Serve Craft Beers

Canadian bar and restaurant Barney's Pub & Grill is selling beer by the glass or by the ounce, via a self-serve beer wall using HF RFID technology from PourMyBeer.
By Claire Swedberg
Tags: Retail
Jul 16, 2017

Business travelers and locals alike are sampling Alberta craft beers by the ounce, courtesy of radio frequency identification technology. The system installed at Barney's Pub & Grill—located in Leduc's Days Inn Edmonton Airport hotel—is intended to provide patrons with access to small local brewery beers, even if they just want to sample each one before deciding on their favorite.

The technology in the pub's self-serve beer wall is provided by Chicago-based PourMyBeer and employs passive high-frequency (HF) RFID to link an individual, via an RFID card, with the tap from which that person is pulling his or her beer. PourMyBeer built its own RFID readers and uses DesFire EV1 Mifare RFID tags from NXP Semiconductors.

Barney's Pub & Grill
Barney's opened in May 2017. The hotel was purchased by Denham Hospitality Organization in 2012, at which time the company began planning the new pub.

The hotel initially featured a lounge area that Denham realized was being under-utilized. "We knew it had a lot of potential," says Perry Batke, Denham Hospitality's general manager. So the company went about transforming the business from a 40-seat lounge to a 140-seat Canadian-version of an Irish pub.

The company wanted to bring Alberta's craft beers to its patrons—both business travelers and locals. Most bars do not carry small brewery products, Batke explains, because they can be difficult to sell, and customers are reluctant to buy a pint of a beer they may not like. For that reason, he says, Denham sought out an RFID-based solution. "It was a journey of a couple of years," he states, during which he spoke with several technology vendors and users before settling on the PourMyBeer solution.

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,003 words and 3 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations