Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

New Generation of Mobile IoT Is Changing Consumer Experiences

Startups with solutions that employ Bluetooth Low Energy, Eddystone and traditional Bluetooth will help consumers find their personal property, view product content without an app at stores, and share music from a phone with multiple speakers or devices.
By Claire Swedberg
Apr 03, 2017

Mobile technology startups are developing a variety of technologies that aim to disrupt the way in which consumers experience many facets of their lives. During the past few years, numerous such companies have developed Bluetooth Low Energy (BLE) or related systems that will enable people to better manage their property, shop for goods at a store with the help of their smartphones, and share their music. Others are currently doing so.

Three companies that were listed as Bluetooth Special Interest Group (SIG) finalists for the 2017 Imagine Blue Awards represent the latest generation of Internet of Things (IoT) and BLE innovators that, according to SIG, could impact consumers as well as companies serving those consumers. Those three companies are TrackR, which offers a BLE system, Beeem Technologies, which sells an Eddystone alternative to traditional BLE retail applications, and Tempow, which provides a straight Bluetooth system for pairing multiple devices for a smart device running Tempow's software.

TrackR's Christian Johan Smith
TrackR
California-based TrackR offers a BLE solution that, simply put, helps users find their stuff. The application creates a virtual floor plan of an individual's home or other space with plug-in Bluetooth devices in each room, then enables the user to see the in-room location of anything tagged within that space.

TrackR was developed by engineering students at the University of California Santa Barbara, based on a bad experience they had at the beach when they could not find their car keys. The students had enjoyed a morning of surfing while their car was parked on the beach, but when they returned, they found the tide approaching and realized their keys were missing.

Those keys were, in fact, buried in the sand, says Christian Johan Smith, TrackR's president and cofounder, and they were only able to find them—and save their vehicle from the incoming tide—with the help of a passerby who happened to have a metal detector. That event led them to create their own solution in 2010 that now serves consumers; the latest version, released this year, is known as TrackR atlas.

The team started with a coin-sized beacon device known as the Bravo, which could be attached to items such as keys, purses or gym bags, and a Bluetooth-enabled smartphone running the TrackR app. The phone would detect when an object was within range, and the app would employ that information to find missing articles.

Not only can the app help a user find an item based on when he or she comes within range of it, but the data is linked to the phone's GPS signal. Thus, it can store the last known location of an object, such as a set of keys, based on when the phone last detected a signal (according to its longitude and latitude). The app comes with a crowd-based function that allows others in the user's area to anonymously help find missing items, provided that they are also running the TrackR Bravo app and come within range of an object that someone has reported missing.

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,384 words and 3 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations