Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

Buying Shoes in 20 Seconds

A Brazilian company has developed a solution to simplify the checkout process for retail footwear, and has tested customers' experience with RFID technology at a laboratory store.
By Edson Perin
Dec 02, 2016

Anyone who is aware of radio frequency identification knows that the technology controls inventory efficiently and at a much lower cost than bar codes, and that it maintains accurate inventory numbers. Now, RFID solutions are going beyond, offering the necessary visibility on products available for sale, and also evolving to ensure positive, enjoyable and fun experiences for buyers.

An example of this is in the Brazilian city of Cascavel, in the state of Parana, where a shoe laboratory shop tests newly designed technologies and innovative experiences for consumers. The initiative is under the leadership of Vanderlei Kichel, the CEO of SetaDigital, an enterprise management system (ERP) provider focused on the shoe sector. "We are ready to deliver a new, more efficient and fun shoe store concept to our customers and their consumers," Kichel says.

SetaDigital's Vanderlei Kichel
The smart shoe store, named Sapati—a laboratory shop that operates in a space measuring 400 square meters (4,305 square feet), on the ground floor of the 1,600-square-meter (17,200-square-foot) SetaDigital building—has an elegant layout divided into two areas: one containing goods for a female audience, the other for males. In addition, each shelf features shoes with the same numbering, making shopping easier for customers. But that's not all that makes Sapati a nice store, the company reports. The main thing is that after choosing a pair of shoes, a customer requires only 20 seconds to finalize the purchase process.

It starts with a card containing a passive ultrahigh-frequency (UHF) RFID tag, which performs a shopping cart function once a customer places all products he or she wants to buy. Whenever the shopper is interested in a product, that individual can simply tap it on a totem. An RFID reader will identify that item and show its image and price on a touchscreen. If the consumer decides to purchase the product, he or she just has to use the card to record the information and virtually contain the pair of shoes, such as in a shopping cart.

After trying out various types of footwear and saving the favorite products on the card, the shopper can then edit the list of goods, keeping only those actually to be purchased. "When the consumer has only the pair or pairs of shoes to take on the card or 'virtual cart,'" Kichel explains, "that individual can just go to the checkout place [a larger totem with a big screen] to check out in five steps: tap the store card in the reader, check the selected products, choose debit or credit, pass the payment card and pick up the bag with the products."

To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 1,187 words and 3 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2017 RFID Journal LLC.
Powered By: Haycco