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Laying the Foundation for an Omnichannel Strategy With RFID

Using the analogy of building a house, this video discusses the key components of omnichannel retail and how each component is integral to having a successful and sustainable initiative.
By RFID Journal
Nov 18, 2016

Critical to any house is a proper foundation—in this case, the foundation of omnichannel retail is high inventory accuracy, enabled by radio frequency identification. This video, recorded at RFID Journal Europe LIVE! 2016, discusses key metrics for each omnichannel component, provides insight into how to evaluate the success of an omnichannel initiative, and outlines what pitfalls to avoid to ensure that an omnichannel house is built on solid ground.
Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University

Click here to view the video.

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