I've always been highly skeptical of buzzwords. When I was an editor at InformationWeek, there was a lot of talk about the "real-time company"—organizations that were capturing real-time data and acting on it. Except almost no companies were doing this. It was mostly talk. In retail, one of the biggest buzzwords today is "omnichannel," which means selling to the customer in-store, on a mobile device, on a home computer or by phone—and delivering the correct product or having it ready for pickup in a store.
Lots of retailers are talking about omnichannel. Macy's, which has $27 billion in annual sales, is doing it. And Pam Sweeney is a leader on the executive team that is employing RFID to enable omnichannel shopping.
Sweeney joined Macy's in 1986 and has held various positions within distribution and warehousing. Today, as senior VP of logistics systems, she is responsible for optimizing logistics information systems, which includes identifying new technologies and applications necessary to enhance existing business processes.
When Sweeney attended our RFID in Fashion event in 2006, she was not an immediate convert to the technology. But she saw its potential and kept investigating it and watching it mature. In 2008, Macy's began testing RFID in its Bloomingdale's stores, and three years later, the board had enough confidence in the technology to approve funding for an RFID rollout to all 850 Bloomingdale's and Macy's stores.
One-year subscription, unlimited access to Premium Content: $189
Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!
Become A Premium Member
This article contains 545 words and 2 pages. Purchase Price: $19.99
Purchase Article Access!
Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.
Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets
The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.
Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.
These informative articles focus on adoption issues, standards and other important trends in the RFID industry.
Free Sample: Europe Is Rolling Out RFID
All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.
Become a member today!