Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Access This Premium Content

Options To Access This Article:

What Subscribers Are Saying

  • "Probably the best investment I've ever made."
    Steve Meizlish, President & CEO, MeizCorp Services, Inc.
  • "I have found that RFID Journal provides an objective viewpoint of RFID. It you are looking for a resource that provides insights as to the application and implications of deploying RFID, RFID Journal will meet your needs, It gives you a broad perspective of RFID, beyond the retail supply chain."
    Mike O'Shea, Director of Corporate AutoID/RFID Strategies & Technologies, Kimberly-Clark Corp.
  • "No other source provides the consistent value-added insight that Mark Robert and his staff do. In a world dominated by press release after press release, RFID Journal is developing as the one place to go to make the most sense out of the present and future of RFID in commerce."
    Bob Hurley, Project Leader for RFID, Bayer HealthCare's Consumer Care Division
  • "RFID Journal is the one go-to source for information on the latest in RFID technology."
    Bruce Keim, Director, Hewlett-Packard
  • "RFID Journal is the only source I need to keep up to the minute with the happenings in the RFID world."
    Blair Hawley, VP of Supply Chain, Remington Products Company

J.C. Penney Pauses RFID Efforts

A troubling decline in sales has had an impact on the retailer's RFID rollout.
By Mark Roberti
Feb 19, 2013—A couple of years ago, J.C. Penney began one of the largest rollouts of radio frequency identification technology in retail. Penney announced that it would RFID-tag all jeans, bras and shoes at its 1,100 stores. Then, in June 2012, at the Fortune Brainstorm Tech conference in Aspen, Colo., Penney CEO Ron Johnson announced that the retailer planned to begin placing RFID tags on 100 percent of its merchandise.

Johnson disclosed that the company expected to employ the technology to help it transform the way shoppers purchase goods at all its stores. During an interview at the conference conducted by Jennifer Reingold, senior editor at Fortune magazine, Johnson said Penney planned to accomplish something no other retailer has ever "done completely" before: "We are going 100 percent RFID with ticketing this fall. So February 1st next year, the entire Penney's platform will be on RFID tickets."

J.C. Penney CEO Ron Johnson

However, in a letter to suppliers dated Jan. 21, 2013, J.C. Penney said it "is modifying the rollout schedule of RFID tagging for merchandise categories. Until further notice, only the below merchandise sub divisions will need item level RFID tagging/labeling." The letter lists 41 separate product areas, but they all fall under the three categories Penney was already RFID-tracking: jeans, bras and shoes.

News that Penney is backing off its plans to greatly accelerate its use of RFID inevitably will be spun as another example that RFID didn't deliver on its promise. But that, in fact, is not the real story.
To continue reading this article, please log in or choose a purchase option.

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Option 2: Purchase access to this specific article.

This article contains 514 words and 2 pages. Purchase Price: $19.99

Upgrade now, and you'll get immediate access to:

  • Case Studies

    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.

    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets

  • Best Practices

    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.

  • How-To Articles

    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.

  • Features

    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.

    Free Sample: Europe Is Rolling Out RFID

  • Magazine Articles

    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations