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RFID Journal LIVE! Europe—UK Report

At RFID Journal's first event in London, presenters explained how businesses can employ radio frequency identification technologies for a variety of applications in retail, manufacturing, supply chain and marketing. View the presentations from the event.
Dec 03, 2012—Throughout Europe, RFID technology is being utilized by many companies and organizations in a wide variety of applications (see Europe Is Rolling Out RFID). As such, RFID Journal recently hosted its first conference and exhibition in London, England, focused on educating end users about how radio frequency identification is providing numerous business benefits across the continent.

RFID Journal LIVE! Europe—UK was a follow-up to a prior conference in Oslo, Norway (see LIVE! Europe—Scandinavia Report). The event, held at London's Dexter House on Oct. 30, 2013, explained how to attain the full benefits of RFID, and provided an understanding of how the technology can be used to improve production processes, increase visibility, lower labor costs, reduce theft, track inventory and transform the supply chain.

Dr. Bill Hardgrave

RFID: Getting Maximum Value From a Disruptive Technology
Speaker: Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Since its introduction to retail more than a decade ago, RFID has been used in a variety of ways, from pallets and cases in the fast-moving consumer goods supply chain to individual apparel items. In all uses to date, the technology has been misunderstood and underutilized as simply "a super bar code." Only when companies begin recognizing and using RFID for what it truly is—a disruptive technology—will its full value be realized. Hardgrave discussed the emergence and misapplication of RFID, describing how the technology should be properly viewed and deployed.
View the video. | Download the PDF.

Michel Lahouratate

Using RFID to Track Tire Pressure and Tread
Speaker: Michel Lahouratate, Truck and Bus Division, Worldwide Coordinator for Retread and Services, Michelin
Tire manufacturer Michelin is supplying an RFID-enabled version of its tires to some of London's buses, with the goal of making it simpler for bus-fleet managers to monitor tire pressure, and thereby improve safety and efficiency. The tires of Stagecoach London's double-decker buses are equipped with passive EPC RFID tags and wireless air-pressure sensors that can record a tire's pressure and tread depth within a matter of seconds. Michelin embeds passive ultrahigh-frequency (UHF) tags into tire sidewalls during manufacturing, enabling the city's bus-fleet operators, or the tire manufacturer's staff, to use RFID to automatically identify each tire at the time that its pressure is being measured. The tags are used in conjunction with wireless pressure sensors that determine a tire's air pressure and then transmit that data at 433 MHz. Lahouratate outlined how Michelin has been involved in RFID general development for tire applications, how the firm is moving toward RFID usage in the service and solutions area, and how the technology can be applied to commercial trucking and transportation.
View the video. | Download the PDF.
(See also Michelin Uses RFID to Track Tire Pressure and Tread for London Bus Company and Michelin Shrinks Its eTire Pressure Monitor)
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