PUMA Creates Digital Product IDs for Greater Engagement

By Claire Swedberg

The company's North American flagship store opened in New York with RFID tags on each product, as well as magic mirrors, automated inventory management, electronic article surveillance and a consumer-facing QR code system with unique content for each product.

Global sports brand PUMA has opened its New York City flagship store with customer-engagement features that enable customers to access and share content about products while viewing them or trying them on. The store employs RFID tags applied to every product and a QR code printed on each label to link consumers to a particular product's digital identity. The RFID functionality enables inventory management, electronic article surveillance (EAS) and a ...

To continue reading this article, please log in or choose a purchase option.

Login

Option 1: Become a Premium Member.

One-year subscription, unlimited access to Premium Content: $189

Gain access to all of our premium content and receive 10% off RFID Reports and RFID Events!

Become A Premium Member

Option 2: Purchase access to this specific article.

The company's North American flagship store opened in New York with RFID tags on each product, as well as magic mirrors, automated inventory manage... Purchase Price: $19.99

Purchase Article Access!

UPGRADE NOW, AND YOU'LL GET IMMEDIATE ACCESS TO:

  • Case Studies
    Our in-dept case-study articles show you, step by step, how early adopters assessed the business case for an application, piloted it and rolled out the technology.
    Free Sample: How Cognizant Cut Costs by Deploying RFID to Track IT Assets
  • Best Practices
    The best way to avoid pitfalls is to know what best practices early adopters have already established. Our best practices have helped hundreds of companies do just that.
  • How-To Articles
    Don’t waste time trying to figure out how to RFID-enable a forklift, or deciding whether to use fixed or mobile readers. Our how-to articles provide practical advice and reliable answers to many implementation questions.
  • Features
    These informative articles focus on adoption issues, standards and other important trends in the RFID industry.
    Free Sample: Europe Is Rolling Out RFID
  • Magazine Articles
    All RFID Journal Premium Subscribers receive our bimonthly RFID Journal print magazine at no extra cost, and also have access to the complete online archive of magazine articles from past years.

Become a member today!

Subscribe Now!