Aug 04, 2014The breakfast cereal business is highly competitive, with annual U.S. sales topping $10 billion. Each year, food companies spend hundreds of millions of dollars on advertising. Post Foods, which makes GrapeNuts, Honey Bunches of Oats and 13 other brands, is always on the lookout for ways to engage directly with consumers, to boost awareness of its cereal products and cultivate customer loyalty. As part of its digital marketing strategy, the old-line ...
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