MINI USA, the US division of the company that manufactures the MINI COOPER automobile, this week launched an innovative marketing initiative that relies on active RFID technology. The company will install roadside billboards that display personalized messages to MINI owners passing in their cars or on foot.
Two grocery retailers, one on the East Coast and a second in the Dallas area, are expected to begin testing the system in a retail setting.
A U.K. startup says it has found a solution for those who misplace their keys, iPods and other gadgets on a regular basis—or who want to keep an electronic eye on people or pets.
The trial involves the RFID-tagging of individual products so customers can obtain details about each product and try on virtual makeup. It also provides statistics on how often items are sampled.
In an attempt to encourage the use of RFID tags for the vast majority of the state’s livestock, Wisconsin is covering 50 percent of the tags’ cost.
Applied Digital Solutions announced yesterday that it will take VeriChip public. Applied Digital manufacturers security and identification products based on a number of technologies, including RFID. A subsidiary of Applied Digital, VeriChip manufacturers the controversial human-implantable RFID tag of the same name.
Today, the MedStar hospital is using 700 active RFID tags; by spring, it will have more than 2,500 in operation across its entire campus.
At the Pennsylvania resort, employees, visitors and rental equipment all wear RFID tags, which visitors can use to make purchases and access the lifts
In this podcast by Public Radio International in Boston, Jason Margolis interviews Motorola’s Tim Heffernan about the benefit of an RFID-enabled boarding pass.